When it comes to choosing the best format for your blog posts, there’s quite a lot to choose from. But there are some evergreen popular content formats that rarely fail.
Having said that, remember that some formats are more suitable for certain ideas than others. And most of the time the format will depend on the angle you want to take in a certain topic.
1. The How-To Post
This is one of the most popular blog post formats for B2B bloggers. This is because how-to posts are great for educational content and they drive organic search engines because people search for tutorial content types.
Use how-to post formats when your content is instructive and you want to educate your audience. Strengthen your how-to post by using supporting visuals for components that lend themselves to visual explanations, such as an instructional video or visual aid.
2. The Listicle
Another popular blog post format is the list post, commonly called listicle. It’s characterized by content organized in a list. These posts are recognized in their title because they include a number in their headline.
List posts are great content formats for beginner bloggers because they’re formulaic. Unfortunately, they’ve gotten a bad rap, and many times they’re seen as low-quality pieces of content because there are many rubbish listicles out there.
Having said that, if you do them right, they’re great posts that aggregate tactics, tips, or ideas in a certain topic and they can lead to high-quality content. Also, they can generate high traffic because people love them.
3. The Fun Post
Who doesn’t love to laugh, smile or be amazed? Entertaining content has a place in your content mix because it’s refreshing to your audience – as long as you use it moderately.
These types of posts are great for publishing when your audience is burnt out, winding down, or could use a break from intellectual content on the web. But! Make sure you stick to the focus of your blog by ensuring the concept of your fun post is relevant. And always keep your audience personal in mind and make sure the content you share will resonate, intrigue and entertain them.
4. Infographic Post
Infographic posts have become popular, especially among B2B marketers, because they present a lot of information such as data or statistics in a visually appealing way. These posts need a lot of resources and if done properly, they can generate big rewards in terms of social love, with potential for inbound links and shares.
Remember that it’s not enough to change your blog’s format and expect a sudden increase in traffic or conversion. You need to choose your blog format based on your audience. This will help you wrap your content around great keywords to reach the right readers. Also, look at your analytics to see which of these four blog formats your audience is viewing the most.
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Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
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