LinkedIn has many wonderful attributes and a ton of capabilities and possibilities. You may have a LinkedIn account but, perhaps, you are not leveraging it as much as you can or should be. If you haven’t done so already, the first thing that you should do is to make sure that your LinkedIn profile is complete. Undoubtedly, people will check out your profile and you want to make sure that they are able to get to know you through your profile, want to connect with you, and interact and engage.
Leveraging LinkedIn to Manage Your Clients
You may consider your LinkedIn profile a detailed business card. Well, you are correct to a point. However, it is so much more than that and if you are not aware of all (or most) of its potential, it is time for you to become educated about all that LinkedIn has to offer. The fact is that everyone needs to manage their clients, whether you use some sort of sophisticated tool to accomplish that or not. LinkedIn can definitely do that for you. You just need to figure out how to make it work for your business.
When it comes to online social networks, LinkedIn is the one to use for professionals. You probably have all sorts of valuable connections that you may not even be aware of. One of the great things about LinkedIn is that after a person has created a profile, they are generally reachable at that particular URL for eternity. You will most likely find that to be a really great (and helpful) feature. In fact, not only does that information stay the same but it also gives you other valuable information that you will undoubtedly find useful. It tells you when your LinkedIn connections are having birthdays, work anniversaries, etc.
You may be surprised at how far a simple birthday or anniversary wish will go in your relationship with the other person when it comes to your solidifying your relationship with that person. You have probably noticed that there are two versions of LinkedIn: one that is free and one that costs money. In some cases, the one that costs money is superior to the free one. However, in the case of LinkedIn, the free version is perfectly acceptable and the chances are really good that you can get everything that you need from the free version without missing anything.
Turning to your LinkedIn connections for help
You may experience many times when you have a question that plagues you. You may not have the resources for that particular issue and you are not sure where to turn. Well, LinkedIn can certainly help. If you have a question without an answer, all you need to do is post it to your LinkedIn connections. The chances are really good that at least one or two people will respond to you. You may not get the answer that you are looking for but the responses that you do receive may bring you closer to the answer that you need.
You will see that people are generally willing to help you if you need them to. All you need to do is ask. Of course, there will be many people who just don’t know the answer to your question. However, there will also be many people who can offer their help to you. Having a robust network is a wonderfully supportive thing. You can thank LinkedIn for that.
Conclusion
LinkedIn is not only an amazing social network but it is also a wonderful way to manage your customer relationships and it has tremendous capabilities that can really bring your business to the next level. It allows you to connect and stay connected with your valuable online connections. It not only helps you to gather valuable information but it also allows you the ability to make the most of that information and to use it effectively for your business. You should learn about all that it can do and take advantage of all that LinkedIn has to offer.
Who is the writer ?
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
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