Business Coach Training – A Successful Business Coaching Company

When a business leader is choosing a coach in business, they may be overwhelmed with the choices available. Some coaches in business are simply former business owners who want to share their experiences. The best coaches in business, however, have completed a business coach training course and are certified as having passed the qualifying exam. This helps prepare business coaches to deal with multiple situations and areas of business instead of just going off their own limited experiences. This certification is a sign that a coach has been trained in the best practices of the field of coaching in business. They learn how to assess the parts of a business and the company as a whole.

The ability to see how a whole is broken down into parts and what areas are slowing productivity is important in the coaching career. Keeping each portion of the company efficient and effective at what they are assigned helps the whole company to be more profitable. The purpose for hiring a business coach is can be different for each business owner. Some need a fresh pair of eyes to assess the business for the slower department and procedures. Some need to raise capital and need advice on how to get there. Others are looking to improve marketing strategies or implement newer technologies and desire guidance in those areas. Business coach training prepares business coaches to work in all these areas.

Certain processes, tools, and models have been used successfully in multiple areas of business all around the world. In coaching training, students learn these methods and how to apply them to different industries. Great coaching is based upon a relationship the coach builds with the business leader client. Interpersonal skills and good coaching relationship structures are also taught in the training course. These are key components to the success of a business coach. The clients are leaders who have little experience taking advice from others. They are often reluctant to see the failings in their own businesses even though this is the first step to fixing the problems.

Laying the groundwork of respect and relationship can ensure a business coach’s success. In addition, a business coach training course teaches coaches how to find and acquire clients to build their own business. Successful systems for getting and retaining clients can help someone grow their coaching business into a lucrative company. Joining this unique field of coaching in the business world can start with a specialized training course.

BUT… Without the right Business Coaching Certification, you will likely end up stuck in the same dead-end job!

Get started today on the road to your $100k salary future…

Visit to find out more about our Easy 4-Step Certifications with our 100% online business training and certification programs.

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How Business Coaching Can Help You Step Up As a Leader

If you are stepping up as a leader, it is important that you learn how to communicate and listen. Even if you already possess these skills, there is always more to learn and understand. A good leader must be good at both. By practicing leadership skills every stage of your career, you will increase your leadership potential.

Good leadership skills can be learned. If you have been in the same role or even a different role, you can learn from others’ experiences. Reading books like “You Can Be a High Performance Leader” by Bob Edwards can help you develop your skills as a leader. Also, attending workshops such as “What Every Company Needs to Know: Creating an Organizational Culture,” “Sustainable Leadership: Creating a Leads’ Culture,” and “The Power Pause” by Jack Canfield can provide excellent information on leadership. These types of books to give you a head start on understanding the importance of listening and communicating.

You have to realize that no matter what position you hold, being a leader is never a one-time experience. No matter how experienced you are, there will always be situations that will require you to step up as a leader regardless of the role you hold. One way to keep this in mind is to always put yourself in situations that allow you to demonstrate your leadership skills. For example, if you are the manager of a small team of workers, try to lead a team meeting or group discussion. Not only will you show your ability to lead, but also you will come across as a person who is very motivated.

If you step up as a leader, your subordinates will follow and respect you. If you have developed good leadership skills, your subordinates will also see you as a leader and follow your instructions. This will make you more successful no matter what role you hold. You will be a true leader regardless of whether you are leading a small team or a large organization.

When stepping up as a leader, it is important to remember that you have to be able to assess yourself and determine your own leadership skills. Being a good leader doesn’t mean that you automatically possess the skills needed for the leadership position. In order to become a leader, you have to learn to be confident in your abilities. Even if you think that you know what needs to be done, you still have to do the necessary homework and assess your leadership skills. You should avoid practicing unrealistic leadership expectations because this could undermine your confidence.

Every leader must first realize his/her leadership potential before he/she can actually achieve it. This can be achieved through extensive research and by having a professional guide you every step of the way. A business coach is an excellent resource to help you achieve your leadership potential because he/she has already been through all the challenges and triumphs in making a successful company or organisation. He/she knows what potential leaders have to go through and how they managed to get through those experiences. Your business coach will also guide you through the various activities that you need to do to improve on your leadership skills at every stage.

It is very important for a leader to understand where he/she stands in the pecking order in his/her current role. It is important that you do not take this opportunity to elevate yourself beyond your current role because this may jeopardise your career. If you are not convinced that you are capable of becoming a better leader just yet, a professional leadership coach will be your next best bet. Leadership coaches have the expertise and experience to coach you on your leadership skills so that you can make the most of this opportunity.

You must be aware that your leadership style is not something that is fixed. Just because you were promoted to a higher position does not mean that you would automatically be successful at your new role. You would need to put in a lot of effort and dedication if you would like to succeed as a leader. You should use your business coach for motivation, inspiration, support and guidance so that you can achieve your desired goals. If you are serious about stepping up as a leader, you must seriously consider using the services of a professional business coach.

If you are interested in developing your Leadership then visit Executive Director of the John Maxwell Team Jay Olivo’s website at

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Sales Training Programs-What You Must Know Before Enrolling

A good sales training program must be able to teach you effective skills and various sales aspects ranging from advancing a cold lead to closing a sales deal. The skills and techniques that you possess, as a sale representative is a secret to your success. Regardless of whether you are a seasoned player or an amateur, you need to hone your skills and improve it constantly so that you stay on top of the game. You need to master your sales skills and refine them to achieve success.

Sales training program- Essential skills to learn

Before you choose any school for a sales training program, you need to know a few essential skills that you must learn during the course.

Effective communication

In order to thrive as a good salesperson, you must be a great conversationalist. You need to know the tricks of communicating effectively so that you can understand the requirements of your customers and market your products according to their needs. You need to learn specific body languages and different methods to control your voice as these skills can enhance your communication skills. Apart from communicating, you also need to master the skills of listening attentively. A perfect training course will assist you to expand your communication skills with different effective techniques such as how to convey a message, give feedback, frame your views, ask open-ended questions, observe, and being honest. Your training program must include effective communication strategies, which is the key to becoming a successful sales person.

Building relationships and public speaking

Mastering the skills of building a relationship with your prospective customer is a completely new challenge. Networking is a whole new way of expanding your database and opening doors to new opportunities. To hone your relationship building skills, your training program must include following leads, mirroring, and matching, active listening, maintaining existing relationships, and so forth. Speaking to an audience is one of the most significant parts of your job when you are a salesperson. Therefore, public speaking is a skill that can be learned and mastered.

Time management

Effective time management is one of the most essential skills required by a salesperson. When you learn to manage your time effectively, you can spend time on marketing and selling your products. The most effective time management skills that are developed in a good sales training program include tracking time, setting deadlines, planning your day, prioritizing tasks, and so forth.

With so many training courses to hone your sales skills, it is important to pick a course that synchronizes with your field as different courses focus on different fields. You can also choose a training program based on reviews posted on reliable websites. Online sales training courses are great for those who struggle with a hectic schedule.

Cultivate Lasting Symphony Inc.’s business motivation speakers and life coaches offering online life coaching programs, sales training, time management, self-development courses, confidence, and positivity coaching programs for men, women, and teens. To know more, visit

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How to Raise Emotional Intelligence for Increased Sales Performance

Sales and Emotional Intelligence Training for Sales Managers, Sales Professionals, and Entrepreneurs

Research into Emotional Intelligence has shown that there is a strong relationship between this ability and sales performance1. Daniel Goleman then made the concept better known since 1995 with his book by the same name. If you think about it, this makes complete sense. Do you work better when you’re happy, or unhappy? Furthermore, emotional intelligence increases our ability to empathise. This in turn, helps us to understand and sell to our prospects better. Zig Ziglar once said “Selling is essentially a transference of feelings!” Today you’ll learn three ways you can improve your emotional intelligence, which will in turn improve your sales performance.

Emotional Intelligence Tip #1: Put your health first Your emotions will be heavily influenced by the three pillars of health. This includes exercise2, sleep3, and nutrition4. What’s that? You don’t have time for that? That my friend, is exactly why you need to prioritise your health! Think about it – have you ever set out to do sales activities… Only you didn’t? Or, how enthusiastic are you when trying to work after a late night? Your emotional and physical energy levels will directly influence your sales. When your body is deprived of these factors, you simply cannot work at your best. I’ll make my tips for you simple but scientific. Here are three ways you can improve your physical health:

  1. Walk (or jog) outside for 30 minutes a day. You’ll benefit from the physical activity, and the sunlight will also enhance your mood5.
  2. Sleep for 8 hours a day. The reality is that what you do outside of work affects how you perform at work! Because this tip is easier said than done, I highly recommend you check out the book Sleep Smarter for great advice on improving your sleep.
  3. Reduce sugar intake and eat more low GI foods. High GI foods have been correlated with depression and fatigue6. Therefore, you can protect yourself against common negative emotions that naturally arise with sales.

Emotional Intelligence Tip #2: Practice meditation daily Emotional intelligence begins with understanding what you are feeling. By practicing mindfulness on a regular basis, you will more easily identify your emotions. As a result, you will be better positioned to handle those feelings. When practicing mindfulness, listen to your inner-monologue. Are there any negative thoughts or limiting beliefs? Challenge them! Ask yourself questions like “Is there any truth to it?” or “Where did that come from?” If you replace negativity with positivity, you can improve your emotional state and sales performance. By the way, sitting still for more than 3 minutes will probably feel a little uncomfortable! Nowadays, our minds are being constantly stimulated. For this reason, I strongly recommend using an app like Calm or Headspace so you can learn the basics. After one or two weeks of using the program, I recommend you practice mindfulness for 10 minutes a day. Your stress levels will likely drop7 and unlock your potential to sell more.

Emotional Intelligence Tip #3: Empathise through active listening

Empathy is the foundation of emotional intelligence for others. By practicing it, you will better understand other people. With this, you will be better equipped to understand what your prospects are going through, and sell more effectively. To increase empathy, I recommend that you become an expert in active listening. These are the three key components of active listening:

  1. Acknowledgement: Keep eye contact. You can make subtle sound cues like “hmm” or “uh huh” to help your prospect know that you are listening. Nod your head and use other non-verbal body language.
  2. Reflection: Let your prospect know that you understand. You may start your sentences with “So what you are saying is… ” or “Just so I understand… “
  3. Follow-up: Ask related questions to better understand what the prospect is saying. Doing so will demonstrate that you are genuinely interested in what they are saying.


Emotional intelligence is essential for successful sales professionals. The above action steps are simple, but often neglected. I’d like to encourage you to put your health first, practice mindfulness, and empathise more. Doing so will grow your emotional intelligence and subsequent sales performance. Because of the numerous tips provided, choose just one habit to put into practice immediately. You’ll be happy you did!


1 Elizabeth J Rojell Ph.D., Charles E. Pettijohn DBA & R. Stephen Parker DBA (2014) Emotional Intelligence and Dispositional Affectivity as Predictors of Performance in Salespeople, Journal of Marketing Theory and Practice, 14:2, 113-124

2 Edwards, Meghan; Rhodes, Ryan; Loprinzi, Paul (2017) A Randomized Control Intervention Investigating the Effects of Acute Exercise on Emotional Regulation, American Journal of Health Behavior, Volume 41, Number 5, September 2017, pp. 534-543(10)

3 Deliens, G., Gilson, M. & Peigneux, P. Exp Brain Res (2014) 232: 1403. Sleep and the processing of emotions

4 White, D. (2016). Improving Your Emotional Health Through Healthier Eating. Psych Central.

5 An M, Colarelli SM, O’Brien K, Boyajian ME (2016) Why We Need More Nature at Work: Effects of Natural Elements and Sunlight on Employee Mental Health and Work Attitudes. PLoS ONE 11(5): e0155614.

6 Breymeyer KL, Lampe JW, McGregor BA, Neuhouser ML. Subjective Mood and Energy Levels of Healthy Weight and Overweight/Obese Healthy Adults on High-and Low-Glycemic Load Experimental Diets. Appetite. 2016;107:253-259.

7 Jenny Gu; Clara Strauss; Rod Bond; Kate Cavanagh (2014) How do mindfulness-based cognitive therapy and mindfulness-based stress reduction improve mental health and wellbeing? A systematic review and meta-analysis of mediation studies, Clinical Psychology Review, Volume 37, April 2015, Pages 1-12

Sales Ethos provides sales training in Melbourne, Australia. Led by Ben Lai, our vision is to inspire and equip sales consultants and entrepreneurs to sell with purpose, pride, and integrity. Our core belief is that Integrity + Skills = Success, and achieve this by providing startup business coaching, sales coaching, and sales process consulting. Contact us at

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The Importance of Investing in Sales Training in the Service Industry

Investing in sales training is essential if you are going to enjoy success as a business. In the United States, billions are invested in sales training annually. There is a generally held belief that anyone can sell therefore there is little or no investment in sales training in some organizations. There is need for a paradigm shift and change of attitude towards sales training because it is what brings in the revenue. Whether it’s a manufacturer of tangible goods or a provider of an intangible service, sufficient sales must be recorded for the business to continue operating. It means that it would be irresponsible to employ sales people and allow them to “get on with it” on the assumption that they know what they are doing. Let’s explore some reasons why it is important to invest in sales training with a special emphasis on the service industry. As we focus on the service industry we need to broaden our definition of salesperson to include anyone and everyone who is the company’s link to its customers. They interface with the customer and how they handle the customer greatly impacts the customer’s decision to buy.

1. Trained salespeople ensure sales success, goodwill and customer satisfaction because they connect better with customers, are knowledgeable about the company and its products, are confident and believable. This believability makes it easy for the customer particularly for intangible products which you cannot touch, feel, smell etc. People buy you before they buy the product.

2. The business environment is extremely competitive. It is “dog eat dog” out there and there is sometimes little differentiation in terms of the products on offer, for example financial services, hospitality. Therefore, a high calibre sales force can be a source of differentiation and competitive advantage.

3. There are many skills demanded in the modern – day selling situation and there is a need to equip your staff on an ongoing basis, for example with communication skills, information technology skills, problem solving, emotional intelligence and administration skills to name a few. You cannot assume that your team is equipped without investing in them.

4. Salespeople are better able to adjust their way of thinking to the company culture, brand values and project an image aligned to what your brand stands for. I remember when I worked for a certain courier company that was a market leader at the time. We had a sense that sense of pride and confidence in the company’s products instilled in everyone from the courier, the salesperson to the executive. It was a result of constant training.

5. Trained sales people are able to build trust and credibility with customers more easily. Tangible products are generally considered to be easier to sell because you are able to demonstrate the features and benefits and you able to “show and tell”. The customer knows exactly what the product looks like before they buy and it’s easier to compare. What makes a service more challenging to sell is the fact that it is intangible, therefore trust and credibility become very important. Most sales training programmes deal specifically with this subject.

6. Most people will do better if they knew better. I don’t believe anyone sets out to wake up in the morning to go to work to be unproductive. John Maxwell says, “good leaders set up their followers to succeed whilst bad leaders set them up to fail. Deliberate training is important because it’s not everyone with a brilliant resume that will perform on the job. The business has sales targets to achieve therefore training gives one tools to produce good results in perpetuity.

7. The service industry relies heavily on brand image and perceptions. It is important to ensure that all client-facing staff project the right image. I worked at a courier company where the commercial manager who had a strong background in the hospitality industry insisted that whenever sales conferences or any other scheduled sales training workshops or seminars were held, customer service agents, operations staff and even the credit controller who managed customer accounts participated. The results spoke for themselves

8. One of the biggest challenges I faced when in my early years of selling was overcoming objections. Nowadays customers are better equipped with information about products including the ones you are selling. Train and equip your staff to be on the cutting edge in order to overcome objections with skill and close more sales.

9. For new recruits training makes adjusting into the new role, imbibing product knowledge and hitting the ground running smoother.

10. One of the major issues that service – delivery companies need to focus on is giving the customer an enjoyable experience, handling customer complaints as well handling difficult demanding customers, taking corrective action when things go wrong. You are judged on the basis of the perception you create about your product and at the point of consumption, where the customer is either delighted or disappointed. A lot of time, energy and resources need to be deployed to ensure that you win all the time in satisfying your customers.

In conclusion, I believe that training must be on an ongoing basis post the induction that happens when one joins the company. I recommend that training is conducted monthly if possible. Whether it’s a workshop, conference or a Friday afternoon in – house training make it happen. Whilst technology has made it possible to benefit from a plethora of online courses, interactive videos, white papers and eBooks, it is no replacement for the good old training workshop. It’s an opportunity for team – building, bonding between colleagues and time away from the office which is good for the team. Develop a training calendar budget. I highly recommend that you invest in sales training for your team.

Fitzgerald Mujuru is the author of the book Winning Ways- Precept Upon Precept and other titles.He is a sales training faciitator,online publisher and experienced marketer. As a business consultant he has helped in impacting corporates, entrepreneurs, organizations through consulting, strategy facilitation and training. His strengths include sales, marketing, brand building, business strategy, management and equipping leaders for personal and team effectiveness.

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Instead for entire details relevant piece of information in this world of modernized technology Cromacoin

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