Market Overview
Smartphones are a class of mobile phones and of multi-purpose mobile computing devices. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet, and multimedia functionality, alongside core phone functions such as voice calls and text messaging.
Market Dynamics
Strong demand for 4G devices in emerging markets like India, is helping smartphone market to grow exponentially, as per data from research firm Gartner. Although demand for utility smartphones remains strong, there is a growing demand in emerging markets for 4G smartphones, with more storage, better processors and more advanced cameras.
Further, the biggest advantage of buying a low-cost 4G mobile phone is uninterrupted 4G voice calls. When it comes to usage, the 4G-enabled smartphone is a better option to enjoy the fastest loading speed whenever & wherever.
Along with all above benefits, the Reliance JIO support 4G mobile phone comes with a high-quality camera, upgraded Li-ion/Li-polymer battery, dual 4G SIM slots, updated Android OS, & various multimedia features.
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Segment Analysis
On the basis of operating Systems, the global smartphone Market is segmented into android, windows, iOS, and others. Of these, Android OS dominates the market.
Android has been an open-source platform, which would allow manufacturers to develop their own mobile interfaces based on the Android framework. Samsung was another smartphone maker to bet on Android and released its first Android phone in 2009. As for the OS, every year, Google has been releasing a new version named after a dessert with new upgrades and features.
So far, the versions of Android operating systems are Android 1.6 Donut, Android 2.1 Éclair, Android 2.2 Froyo, Android 2.3 Gingerbread, Android 3.0 Honeycomb, Android 4.0 Ice Cream Sandwich, Android 4.1 Jelly Bean, Android 4.4 KitKat, Android 5.0 lollipops, Android 6.0 Marshmallow, Android 7 is also called Nougat, Android 8 Oreo and latest version of Android released in the month of August.
Android now works on platforms beyond just smartphones. Google has developed the OS for televisions, for smartwatches, smart home devices, VR Headsets and has even developed Android Auto for cars.
Geographical Analysis
India’s smartphone market is driven by rapid device adoption across all age groups, not just Millennials, and the hyper-competition among smartphone manufacturers such as global giants like Apple, Xiaomi, and Samsung. Further, the country’s 1.3 billion citizens are spread across a vast geographic area from modern urban hubs to poor rural villages which have made delivering payments and services challenging for both the public and the private sector.
That biometric information allows people to more easily access government services, such as subsidies, health care, and education, or do things like open a bank account or cell phone plan remotely using an Aadhaar-approved smartphone.
The government is pushing smartphone makers to create devices for the domestic market which support iris-based authentication technology.
Korean manufacturer Samsung — which has 25% of the smartphone market in India, according to IDC is the only company with an Aadhaar-approved device currently on the market.
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Competitive Analysis
The major companies involved in the development and sale of the smartphone in India include Samsung, Apple Inc., and Xiomi. The companies are focused on strategic partnerships, Acquisition, and new product launch to expand the business reach and strengthen the regional market position. For instance, in March 2017, Apple Inc. has acquired digital music analytics start-up Asaii for strengthening its music-streaming platform.
Major companies have adopted the agreement, product launch, expansion, and merger to sustain the intense competition in this market. For instance, in March 2018, Apple Inc. has acquired magazine app Texture. This acquisition is for pushing the iPhone maker to generate more revenue from online content and services. The key players profiled in the report include Samsung, Apple, Huawei, Xiaomi, OPPO, Nokia, Sony, LG, VIVO, and Google.
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